How to Improve Your Website With These 5 Free SEO Tools



There are a lot of things to think about when you're running a website. You need to make sure your design is up to par, your content is engaging and helpful, and you're doing everything you can to attract visitors and keep them coming back for more.

But one of the most important things you can do for your website is to make sure it's search engine optimized (SEO). This means making sure your site is easy for search engines to find and understand, and that it ranks high in the search results for the keywords and phrases that matter most to you.

Fortunately, there are a lot of great SEO tools out there that can help you with all of these things. In this article, we'll take a look at 5 of the best SEO tools that are totally free to use.

How to Improve Your Website With These 5 Free SEO Tools
Google Search Console

Google Search Console is a free tool that shows you how your website is doing in Google search results. You can use it to see how often your site appears in Google, what keywords people are using to find your site, and what pages on your site are getting the most traffic.

To use Google Search Console, you'll need to add your website to it and verify that you own the site. Then, you can start using the tool to see how your site is doing.

To get started, go to and sign up for an account. Then, follow the instructions on how to add your website and verify that you own it. Once you've done that, you can start using the tool to see how your site is doing in Google search results!

Google Analytics

If you want to track your website's progress and see how users interact with your site, Google Analytics is a great tool to use. It's free and easy to set up, and it gives you a ton of insights into your website traffic.

Some things you can track with Google Analytics are:

- The number of visitors to your website

- The average time spent on your website

- The bounce rate (the percentage of people who leave your website after only viewing one page)

- The number of new visitors vs. returning visitors

- The most popular pages on your website

- And more!

Google Analytics is a great tool for understanding how users interact with your website, and it can help you identify areas for improvement.


MozBar is a free SEO tool that's great for giving you an overview of a website's on-page optimization. To use it, simply install the MozBar extension and then head over to any website.

Once you're there, MozBar will show you the website's PageRank, domain authority, and other key metrics. This is helpful because it lets you see how your website stacks up against your competitors.

MozBar also allows you to do things like highlight nofollow links and view on-page elements like titles, meta descriptions, and H1 tags. This is helpful because it allows you to quickly see what needs to be improved on a page.

Overall, MozBar is a helpful tool that's great for getting an overview of a website's SEO health. And best of all, it's free!

Screaming Frog

One great free tool that I use all the time is Screaming Frog. It’s a desktop program that you can use on Windows or Mac. And what it does is it crawls your website like a search engine would, so you can see all of the links, titles, and metadata on your site.

This is really valuable because it allows you to see any errors that need to be fixed. For example, you might have pages with missing titles or descriptions. Or you might have duplicate content issues.

Screaming Frog also lets you export all of this data into a spreadsheet so you can track your progress over time. I highly recommend this tool for anyone who wants to improve their website’s SEO.

Yoast SEO Plugin

If you're using WordPress, then you can't go wrong with the Yoast SEO plugin. Yoast is one of the most popular SEO plugins out there, and for good reason.

First of all, it's totally free. And second of all, it's really easy to use. Yoast will help you with things like keyword optimization and creating meta descriptions, and it will also give you an idea of how your post or page is going to look in the search results.

Plus, Yoast has a ton of features that are perfect for both beginners and advanced users. So if you're looking for a way to step up your SEO game, then Yoast is definitely worth checking out.


There are a lot of free SEO tools available that can help you improve your website. While some are better than others, all of them can be useful in their own way. Try out a few of these tools and see how they can help you make your site more visible and easier to find.

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